Antioxidants have become an important part of the lives of people who try to experience a healthy lifestyle. Are they part of your offering, your product mix?

Oxygen is one of the most indispensable components for living, yet, oxygen can become part of potentially damaging molecules called “free radicals.” Free radicals are molecules produced when your body breaks down food, or by pollution like tobacco smoke and radiation. What makes free radicals dangerous is that they attack healthy cells in the body, leading to damage, and to at least 50 different diseases. The most common consequences of these free radicals appear to be aging, cancer, heart disease, and decline in brain and immune system function. Free radicals are the reason that consuming antioxidants as part of our diets is so important. Antioxidants are substances that could protect your cells against the effects of free radicals by stabilizing, or deactivating, free radicals before they attack cells. Some of the main types of antioxidants are vitamin a, c, and e, and beta-carotene. Some research supporting the importance of consuming antioxidant supplements has shown that oxidation of low-density lipoprotein in the blood contributes to heart disease. However, people taking Vitamin E supplements had a lower risk of developing heart disease. As part of a well-balanced diet, taking antioxidant supplements could be an important means of improving free radical protection.

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